Ian W G

Communications Design

Designing for contexts and contents.
Born in Pennsylvania, I moved to New York City to earn my BFA in Communications Design with a focus in Graphic Design at Pratt Institute. While in NYC, I engaged in supplimental education, attending Typography Summer School NYC and an adayw_ workshop. I've worked with MF9 World, Agency LOVE, and Wieden + Kennedy NYC. Currently freelancing, looking for a permanent position, and working on collaborative projects.

info@ianwg.com / Are.na / Instagram


Variable typeface for Henry Merker

PLONK is an illegible encoded typeface drawn by Henry Merker as part of his Senior Project. It then was manufactured into a variable typeface that covers light to bold weights and an additional reverse-contrast “half axis".
Henry's Website

PLONK variable typeface
Happy Karrik

Variable typeface at Primary Foundry 2020

Happy Karrik is an open-source variable typeface created by combining two existing open-source static typefaces, Happy Times at the IKOB by Lucas Le Bihan and Karrik by Jean-Baptiste Morizot and Lucas Le Bihan. Happy Karrik combines the contrasting themes and classifications of the two into one. Happy Karrik is the third SIL Open Font License typeface released by Primary Foundry and has 220 glyphs with extended Latin characters, lining figures, alternates, ligatures, punctuation, and symbols. License includes one variable typeface with 9 instances: Serif Regular, Serif Slant, Serif Italic, MidSerif Regular, MidSerif Slant, Midserif Italic, Sans Regular, Sans Slant, and Sans Italic, with Desktop (TFF), Web (WOFF), and App (TTF) font formats for Print, Web, App, and Broadcast use. Open Font License allows the font to be used, modified, and redistributed.
Available from Primary Foundry

Happy Karrik variable typeface
Stella Alpina

Typefaces, branding, and packaging 2021

Designed and typeset labels for a line of essential oil fragrances. Each fragrance is named after an Italian town or city. The mixtures are bottled with crystals of different varieties and associations, which also help to keep the oils mixed. The logotype is a delicate floral serif. The finer details are set in a more simpler yet aromatic serif. The labels are printed on business cards with gold foil on the front, and hole punched individually to fit on the bottles and produce an elevated appearance while still being cost effective.

Stella Alpina Essential Oil Fragrances Stella Alpina Essential Oil Fragrances
Pratt Institute: Material Lab

Identity and collateral with Hua Chen. 2019

Hua Chen and I collaborated on creating an identity for Pratt Institute's Material Lab. The material lab is a place where students can investigate different samples for their projects. We devised a dynamic logo that changes each time it appears, showcasing the vast array of material options the lab has available. The logo also expands into a system of containers and rules for larger layouts. We also concepted wayfinding and other collateral, such as a tote bag.
Typeface by M—L—XL.

Pratt Material Lab Pratt Material Lab

Poster, poem. Planet Earth class at Pratt Institute. 2019

I have recently been inspired by theories on the universe, how it was formed, and potentially how it will end. One speculation among some scientists is that the universe has a donut-shaped topology, which would entail that it will implode on itself in what is called “the big crunch,” only to explode in a “big bang” again. This poster imagines what life is like in a topologically torus shaped universe. If you extended your arm in one direction, it would return right behind you to tap you on the shoulder. I devised a mirror room in Blender to demonstrate this concept, and wrote a poem to demonstrate the conundrum of existence within our universe.
Typeface by Dinamo.

Cooper Creative NYC

Animated logotype while at Agency LOVE 2019

Typeface by Dinamo.

Cooper Creative Logo
Wieden + Kennedy NY Wayfinding

Typeface. 2018

Independent project while I was a resident at WKNY.

Wieden and Kennedy Wayfinding typeface Wieden and Kennedy Wayfinding typeface Wieden and Kennedy Wayfinding typeface Wieden and Kennedy Wayfinding typeface Wieden and Kennedy Wayfinding typeface
Delta: #Pilottalksweepstakes

Posters, various collateral while at Wieden+Kennedy 2018

Applied graphics to various epherma (coasters, cups, wall art, posters) to spread the word about the PilotTalk Wall in Williamsburg.
From @wknyc on Instagram:
“Head to N 10th and Wythe, spell out your favorite destination Delta flies to from NYC (there are 132!) using the pilot’s alphabet, upload to Instagram with #pilottalksweepstakes and you could win a roundtrip pair of tickets! Check it out until July 22nd”.

Delta Pilot Talk mural Delta Pilot Talk mural Delta Pilot Talk mural
Delta: Visiting your Mom is Easy

Posters whie at Wieden+Kennedy 2018

Worked on creating advertisements for Delta that remind you to visit your Mom.
From delta.com:
“Launching August 15, the campaign features personal, heartfelt messages from real moms of Seattleites that remind their children to come visit: ‘Hey Babe, Visit soon! Love, Mom’ and ‘Stu, I’ll always be here for you. Waiting. In Denver. For you to visit. Love, Mom.’ These quirky, handwritten reminders to visit are coupled with heartwarming home photos showing each mom with their child. The messages will appear across the city, including on billboards, storefront posters, and at local bars and hot spots.”
This project involved working closely to brand guidelines as well as a great deal of consideration on the typography; using a placeholder font, we were able to give Delta an idea of what the handwriting would look like once the posters were handed off to the Mom's to leave their messages.

Delta Moms Ad Campaign Delta Moms Ad Campaign Delta Moms Ad Campaign
Posters for parties

24x36″ posters for Typography IV class at Pratt Institute 2018

Held parties for students at Pratt Institute and designed large posters to promote them. I found it very hard to rally the troops to these parties, as all I really wanted was to get my classmates to come together after class for some drinks. This I think is partially due to the size of the posters which has a very institutional quality. I think they would have functioned better at a smaller poster size, but I kept within the guidelines of the assignment.

Rock party poster Broken rock party poster Adrenaline party poster Fucked up beyond all recognition party poster Death metal quiet hours poster Yesterday, Tomorrow, Now party poster
Village Vanguard

Branding, posters for Advertising II class at Pratt Institute 2018

An iconic and historic jazz venue in New York City, I created a dynamic branding system just as lively and playful as the musicians who play there.
Typeface by Soft Machine.

Village Vanguard poster Village Vanguard poster Village Vanguard poster Village Vanguard poster Village Vanguard poster Village Vanguard poster
Reanimation Library

Identity. three 18x24″ promotional posters and 3 informational brochures that unfold into take home 11x17″ posters for Typography III class at Pratt Institute 2016

Worked with Matthew Ramirez in researching the Reanimation Library, then made my own posters for the library/archive.
From their website: “The Reanimation Library is an independent presence library. The books in the collection–simultaneously prosaic and peculiar–are relics of the rapidly receding 20th century. Chosen primarily for the images that they contain, they have been culled from thrift stores, rummage sales, flea markets, municipal dumps, library sales, give-away piles, and used bookstores across the country.
*Presence library is a mistranslation of the German word for reference library, Präsenzbibliothek. In addition to being a non-circulating collection, the library encourages IRL encounters with actual books and actual humans.”
Typeface by Colophon.

Reanimation Library poster Reanimation Library poster Reanimation Library poster Reanimation Library brochure Reanimation Library brochure Reanimation Library brochure Reanimation Library brochure Reanimation Library brochure Reanimation Library brochure

Brand, packaging, and label for Advertising I class at Pratt Institute 2016

Designed a perfume named after the painting by Edgar Degas. I used a monospace "typewriter" typeface, as the painting was made around the same time as the first typewriter. The packaging on the box also harkens back to concrete poetry, as well as the hallucinatory effects of absinthe.

Degas' Absinthe perfume packaging